The exclusive perfume house Widian was founded by Ali Al Jaberi in Abu Dhabi. Widian combines the luxurious oriental fragrances of Arabia with floral and fruity notes from all over the world. At the heart of the fragrances is always the fusion of the contrasts of tradition and modernity, Occident and Orient, homeland and foreign.

Today’s Arab spirit is represented olfactorily by modern and at the same time traditional fragrances. Seductive aromas captivate their wearers and give them access to the legendary heritage of the Middle East. Widian has succeeded in creating true fragrances that tell of a journey through two opposed worlds.